gored

The American Heart Association has a women's heart health campaign going on now. they call it "Go Red"

The web address is goredforwomen.com

I don't think I want to be gored for anyone.

Incidentally, I don't like the TV ad. They just show pictures of different women. The reds are really intense and the skin tones are pushed to yellow. I think they were trying to make it a graphical look. To me it just looks like they have the colors turned up too high... like above normal "broadcast legal" limits. I appreciate what they're trying to do, but I'd lower the saturation of the skin colors and, after pumping up the reds to where a lot of the detail is lost, pull the over all saturation down so it does look it was shot in a radiation leak.